Branding is one of the most important aspects of any business, large or small, retail or B2B. ... Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'.
Regardless of what business you are in, good design is essential to make your brand stand out and shine. Visual information is the first impression a client or customer will encounter, this should reflect your identity and reflect your brand ethos and values. All aspects of your business should be in unison with a strong identity that is distinguishable and distinctive; this starts with your logo, fonts, colours and carries through to your business cards, flyers, website, packaging and filters down to all aspects of your social media accounts.
Identifying brands that you admire and brands that are similar to yours in terms of ethics, values, market or products can be an ideal way to start this process helping to identify an aesthetic that is appealing and appropriate. If you are looking for a new branding solution or want to update and refresh your current identity I would be delighted to help. I can help you with logo design, branding, stationary, packaging, website design, website update training, marketing, planning and design for trade and retail shows.
Packaging influences a consumer’s experience of a product and can prompt a customer to make a purchase. Once the customer has a good experience with the product strong brand recognition and consistent packaging can create a repeat purchase. Packaging can have an essential role as a marketing vehicle and using good design can give the consumer the perception of high quality.
I have designed packaging for a variety of products e.g.: food, gifts, jewelry and I have also designed many product ranges.